Aman Gupta, the founder and CEO of Boat, had a unique and personal reason for choosing the name for his company. Here are the reasons behind the name “Boat: 2014-founded brand with its headquarters located in Delhi.
1. Adventure and Exploration: Boats are often associated with adventure, exploration, and journeys. Aman Gupta wanted his company to embody the spirit of exploration and innovation in the world of audio technology.
2. Musical Metaphor: The word “boat” can be interpreted as a metaphor for the way music carries us through life. Just as a boat carries people across the water, music carries emotions, memories, and experiences.
3. Simplicity and Accessibility: Aman Gupta wanted his company’s name to be simple, easy to remember, and accessible to a wide audience. He believed the word “boat” met these criteria and resonated with people across different demographics.
4. Global Appeal: The name “Boat” has a global appeal and can be easily understood and pronounced in different languages. This was important for Aman Gupta, as he envisioned Boat becoming an international brand.
5. Personal Connection: The name “Boat” also has a personal connection to Aman Gupta. He grew up near a river and was fascinated by boats and their ability to traverse water. He wanted his company to reflect this personal connection and inspire others to explore the possibilities of audio technology.
Overall, the name “Boat” encapsulates Aman Gupta’s vision for his company, embodying adventure, exploration, musical expression, simplicity, and global appeal.
Aman Gupta, a JBL employee, and Sameer Mehta, an entrepreneur in computer gaming accessory distribution, launched the brand.
Upon conducting comprehensive research, the creators, Aman Gupta, and Sameer Mehta, noticed that the younger demographic was in need of reasonably priced, long-lasting audio devices that adhered to current fashion trends.
With its first sale on Amazon India, the business established itself as an online retailer. Later on, it expanded offline and improved its platform.
The boat manufacturer Wiki began manufacturing in China at first.
However, the Boat Company Wiki moved its manufacture to India in response to the anti-China feeling that was spreading throughout the country and the boycott of Chinese goods in the wake of the 2021 India-China spat.
